| Social Media Strategies for Linux (and other)
This article focuses on the Linux podcaster, but it can be applied to
anyone who is using the Internet to market any idea to customers, build
an audience of listeners, develop users or attract subscribers.
Become an Expert
Or at least develop some expertise in your area of interest. Make sure
that the topic you are supporting is something in which you have a keen
interest. Your hobby or area of specialty in your employment might be
topics that fit these criteria. If you are interested in the topic, and
you are helping other people to use or understand that topic, you will
be learning more as you provide that help. Even if you don’t start as
an expert, you will eventually become one.
Remember, no matter how little you know about something, you know more
than some people. It is those people that you can help. They well see
you as more expert than they are.
On your blog or website
You have a blog or a website, right? Create content in the form of
posts or articles that establish our expertise as experts in the field
of quota settings.
Establish a YouTube channel
- Provide tips on how to use Linux in their everyday life.
Provide examples that relate to how an “average” user would use a
computer - any computer - but focus those examples on Linux and Linux
applications. If you offer a specific product or service for use by the
Linux computer user, it’s OK to mention it, and how it makes this task
easier. But don’t make these tips an obvious promotional piece for your
product or service. The idea is to establish the expertise and build
the trust of your audience. You are doing this to attract readers and
links from other websites, not to sell your product or service directly.
- Become THE authoritative resource for your topic by
providing links to other sources of information about Linux or Linux
applications. Amplifying on the good ideas presented in those external
sources, and critique poor or misleading ideas. The idea here is,
again, to demonstrate expertise and establish yourself as a source of
- This can begin to build a list of potential customers,
listeners, users or subscribers, even before you have a product or
service to sell.
- Provide video tutorials and explanation on how to use Linux
and Linux applications.
- If you have a product to sell or promote, provide video
tutorials and explanation on how to use your product.
- Provide tips and tricks on how to install and setup your
and other Linux-related products.
- Link from the videos to your website. Link from the website
to the videos. This helps build your search engine ranking. (Google
Links TO Your Website
Create posts on OTHER sites that link back to your sites and articles.
By creating links to your site from other sites you increase your
ranking on search engines.
Create an eNewsletter
- Establish membership in Linux forums, Linux applications
and Linux-related forums. Answer questions simply and directly.
Research your answers so that you reinforcing your expertise. Where
appropriate, link to relevant information on your site. Put a link to
your site in the signature that appears on every post. (Check the forum
rules to ensure that you can do those last two things.)
- Submit articles to on-line publications related to Linux
and/or Linux applications that allow comments from readers. Respond to
those comments to build interaction with your audience and potential
subscribers. Comments can be a great source of user-generated
promotion, and referrals. They can also represent an opportunity to
link back to explanations and information on your website.
- Use a corporate Twitter account in the name of your podcast
to announce episodes and information, and to communicate directly with
listeners, customers and subscribers. Answer questions, clear up
misconceptions and link back to the website for explanations and
- Use a Google+ account to do the same thing as is done on
Twitter. Be aware that the G+ audience is a naturally more technical
audience. The conversation can therefore be much more technical in
nature and will quickly get into the nuts and bolts.
Create an email newsletter for prospective listeners, subscribers and
customers. A newsletter can be an excellent source of new podcast
listeners as well as a communication vehicle for existing listeners and
- Offer subscriptions to the newsletter online REGARDLESS of
whether the newsletter subscriber is an existing listener to the
- If you want some additional work, create an “exclusive”
version of the newsletter for customers or existing listeners. Just
make sure there is content in this premium version that you just can’t
get in the general distribution newsletter. If you want some additional
income to cover the costs of production, your time and the overhead of
running the website, consider charging for the premium version. That
way you can also offer it for general distribution, but for a fee.
- Building on the expertise established on-line by creating
re-purposing the website content. Not everyone will see everything on
the site, so using the same material is a valid approach. For lengthy
articles, summarize or abbreviate the content and refer to the fact
that the in-depth analysis can be obtained online. Provide a link back
to the website article.
- Without abusing the privilege (i.e. DO NOT spam) use the
e-mail list you build via the newsletter to market to subscribers.
Provide advanced access or, if you have a product to sell, special
pricing - only to newsletter subscribers.
- Make newsletter subscribers feel special by providing them
value they can’t get elsewhere. Promote the newsletter as a method of
obtaining the latest information about new features and releases in
advance of “normal” users. Make sure that the newsletter is “leaked”
this information in advance.
- Offer unique articles and information in the newsletter
that does not appear anywhere else. Do not “lock down” the newsletter
so that it can’t be forwarded. What better way to make customers feel
special than to allow them to show other users and prospects that they
have an “in” because of their subscription?